With 4 years of experience in the education, tech and EdTech, and book publishing industries, I deliver effective, high-quality multi-channel copy. My work aims to shape perspectives, scale opportunities, and propel growth through data-driven and SEO best practices. On this page, you will find just a small sample of my versatile abilities.
A digital campaign to promote 365 Data Science’s new gamified platform with all new, upgraded features, all under the transformative concept of learning data science as ‘a hero’s journey’. I was in charge of further developing the campaign’s concept and writing the organic and paid copy, as well as the in-platform UX copy (notifications, guided tour, menu and toggle bars) . The campaign consisted of a brand new landing page, paid and organic social media posting run, email campaign, video, blog article, and press releases. Analytics showed that this campaign resulted in 50% increase of annual subscriptions.
As a copywriter, I specialise in multi-format copy including paid social, technical, social media, e-mail, UX/website, product, advertising, long-form PR, and SEO articles. My strengths lie in communicating meaningful messages and complex content in an engaging, friendly way that bridges the gap between business and consumer. With my work, I aim to shape perspectives, inspire audiences, and propel growth.
I am a copywriter and copyeditor with 4 years of experience in the education sector, the Tech and EdTech startup spaces, and the book publishing industry. With a BA in Creative Writing and MA in Publishing, I have a solid understanding of business operations which I can expertly translate into inspiring messages to captivate target audiences through different mediums, thanks to my educational background and professional practice.
Ivan K., COO at 365 Data Science
