About Me

My name is Dessie and I am a creative with 4+ years of professional experience with copywriting, editing, and proofreading. My career started in 2020, as I was finishing university, however, I hold many more years of (unofficial) experience in writing and editing from doing volunteer work or pursuing my passions as a hobby. 

In essence, I am incredibly meticulous and detail-oriented, ensuring the delivery of top-quality, factual and engaging copy for a variety of channels, as well as a seamless project completion from start to finish by collaborating with team members and stakeholders.

I have a proven track record of successfully bringing value to campaigns and company revenue. For example, my writing has resulted in a 50% increase in annual subscriptions for a leading EdTech platform for data science courses during a promotional campaign, as well as a 12% sign-ups boost for a premium school’s paid social campaigns.

Alongside my copywriting expertise, I also specialise in project management and social media management, conceptualising and implementing marketing strategies and ensuring the campaign assets (among other projects) are delivered on time and within budget.